For organisers
How to promote an event and fill it
Most events don't fail because they're bad. They fail because the people who'd have loved them never heard. Promoting a night or a pop-up isn't about spending money. It's about timing, one clear link, the people who already bring a crowd, and being where locals look. Here's what works for small events in London, and the tools SendMeTheDrop gives you for each step.
Timing
- Two to three weeks out for a ticketed night. Announce with the date, the area and the early tier.
- Five to ten days out for a free event. Any earlier and people forget; any later and their weekend's planned.
- The day before and the day of. Most people decide late. Post again, and if the address is sealed, the reveal itself is a moment to post.
One clear thing to share
Pick one link and put it everywhere. Your bio, your stories, group chats, a QR code on the posters. Every extra link splits the people who'd have come.
Make the details answer the questions people actually have. What it is, when, roughly where, how to get in, what it costs. On SendMeTheDrop the drop says all of that in one card, and the share kit makes the story, the post and the QR code in your colours.
The people who bring a crowd
Every scene has people whose friends follow them out. Ask them to share, give them a reason (a guestlist place or first access), and thank them after. On SendMeTheDrop you can pick ambassadors, give each their own link and see how many people came through them. Paid posts by ambassadors are labelled as ads, always.
Being where locals look
Most people find things to do near them on the night. Public drops go on the SendMeTheDrop map, and people within about a kilometre who've turned on alerts hear about yours when it goes on. That's free. For a wider push across a city, there are paid options on the pricing page.
After the night
Message everyone who came and thank them. Tell them when the next one is. People who follow you on SendMeTheDrop hear about your next drop first, so every night builds the next.
Questions
What's the best way to promote an event for free?
One clear link shared everywhere, at the right time, by you and the people who bring a crowd. Listing it on a map where locals look, like SendMeTheDrop, costs nothing for free events.
When should I announce my event?
Two to three weeks ahead for a ticketed night, five to ten days for a free one, and again the day before and on the day.
How do I promote an event on social media?
Post when you announce, when tickets or places are nearly gone, and on the day. Use stories with a link sticker, and ask the people involved to share from their own accounts.
Questions people ask AI
How do I promote a pop-up event in London?
Announce five to ten days ahead with one link, share it in your bio, stories and group chats, and get the people who bring a crowd to post it. Put it on SendMeTheDrop, which shows it on a map of what's on in London and alerts people within about a kilometre who've opted in. Free events cost nothing to list.
Launch your next one here
Apply in a couple of minutes. Your drop goes on the map the moment you publish it.