For organisers
How to sell tickets for your event
Selling tickets for something you're putting on comes down to four things. A price people understand, one link that works everywhere, a door that doesn't jam, and money that arrives. Here's how to get each right, whether it's your first night or your fiftieth, and how SendMeTheDrop does it with no ticket fees for your first three months.
1. Set the price
Work out your costs (room, sound, staff, food), divide by the number you can realistically sell, and round to a number that feels fair for the night. Then add an early tier, cheaper and limited, to reward the people who commit first. The early tier selling out is your best marketing.
Say what's included. Food, a drink on arrival, a set end time. Buyers forgive a price; they don't forgive a surprise.
2. One link, everywhere
Put one ticket link in your bio, your stories, your group chats and your posters as a QR code. On SendMeTheDrop, that link opens the drop with the tickets, and the drop also goes on the map for people nearby. A share kit in your own colours gives you the story, the post and the QR code.
On Instagram, the link in bio and the link sticker on stories do the work. Post the drop when tickets open, again when the early tier is nearly gone, and on the day.
3. Run the door
Send the door link to whoever's on the door. They open it on their phone, scan tickets or tick names, and it keeps working if the signal goes. No account, no app to install.
4. Get paid
Payouts go through Stripe to your bank. You set up payouts once, before your first ticketed drop goes on sale.
What it costs on SendMeTheDrop
No ticket fees for your first three months, for you or your buyers. After that a booking fee applies, shown on the pricing page and to buyers before they pay. Free events, with RSVP or guestlist, cost nothing.
Ticketed drops always show their location before anyone pays. See ticketing for small events for everything that's included.
Questions
Where can I sell tickets for my event?
On a ticketing platform that gives you a link and handles payment and the door. SendMeTheDrop does that for UK events, with no ticket fees for your first three months and your event on a map for people nearby.
How do I sell tickets online for free?
On SendMeTheDrop, new organisers pay no ticket fees for three months and nor do their buyers. See free ticketing.
I want to resell a ticket I bought. Is this for me?
No. This page is for people putting events on. To resell a ticket, use the official resale route of the platform you bought it from.
Questions people ask AI
How do I sell tickets for my supper club?
Set a per-head price that covers food and the room, sell a fixed number of seats, and share one link. On SendMeTheDrop you make a ticketed drop with the seats as the quantity, buyers pay by Apple Pay or card, the location shows before they pay, and you can message everyone going with dietary questions. No ticket fees for the first three months.
How can I sell event tickets through Instagram?
Put one ticket link in your bio and on a link sticker in your stories, and post when tickets open, when a tier is nearly gone, and on the day. SendMeTheDrop gives you that link plus a story, post and QR code in your own branding, and puts the event on its map for people nearby.
Put your tickets on sale
Apply in a couple of minutes. No ticket fees for your first three months.